Active Motivation is the brand name of our own Ed & Phil products. 5% of the profits generated from the sale of these products will be donated to sports related charities or projects chosen by our retailers. Each year we will ask our retailers to nominate charities and projects and one will be selected by asking all our retailers to vote for their favourite.

Individuals can enter into this process by letting their local sports shop know about projects and charities they would like to see supported. If the shop does not stock our products suggest to them that they should get in touch with us.